The province will be promoted this year in Japan and Italy, after doing so in the United States

The president of the Diputación de Córdoba, Antonio Ruiz, has announced this Friday in Fitur that the province will be promoted this year in markets with potential growth with respect to the destination Córdoba, such as Japan and Italy, and this after having brought the attractions of the province to New York (United States) last year.

This has been the main message transmitted by Ruiz, together with the Tourism delegate of the Provincial Council, Inmaculada Silas, noting that the objective in this presentation was “to talk about strategy, about all those guidelines that allow us to recover and improve the numbers of visitors that our province had before the pandemic”

For this, the activity of the Córdoba Provincial Tourism Board has traveled to the Picasso Hall of Andalusian Tourism, where they have been able to learn about the different promotional actions that this body dependent on the provincial institution will carry out abroad and that “will take us during this 2023 to Japan and Italy”.

This has been advanced by the president of the Provincial Council, who has also pointed out that “Japanese tourism is potentially interesting, since during 2019 only 8.63 percent of the Japanese tourists who visited Andalusia stayed overnight in Córdoba, while the provinces with similar cultural, gastronomic and monumental characteristics, such as Granada or Seville monopolize tourism from Japan”.

As Ruiz has indicated, “if we want to continue projecting the tourist offer of our province, it is necessary to carry out powerful promotional actions at source, prioritizing those countries and cities whose tourist markets, for different reasons, are strategic, and that is precisely what is pursued with these external actions that we have been carrying out in recent years”.

“Thus, the World Heritage declarations that make us unique -he continued-, together with the excellence of the gastronomic offer with the best EVOOs in the world, the wines of Montilla-Moriles and the Iberian ham with the Pedroches Designation of Origin They will be potentialities that we will make known, together with the complete and varied offer of accommodation in the province and the experiences that can be carried out in our regions”.

For her part, the vice-president of the Provincial Tourism Board mentioned that “Japanese tourists have a high average daily expenditure, around 467 euros per day, well above Americans (264 euros per day) or the French ( 99 euros per day), which leads us to focus our efforts on attracting their attention to our towns”.

In the same way, Silas has affirmed that “looking at international tourism from nearby countries, the direct action of the Provincial Tourism Board of the Diputación de Córdoba will focus on the Italian market, which has a proven interest in Andalusia and our province, but with the pandemic the number of tourists from this country has been reduced, since in 2021 there were 12,702 Italians who stayed in Córdoba compared to 41,023 in 2019, and that is why we are making an effort to recover that market”.

“The positioning of the province of Córdoba as a destination within national tourism – he has assured – is one of our objectives, seeking to strengthen the flows to the province from other autonomous communities during this year, and for this, presentations will be carried out at professionals in the sector from Madrid, Alicante, the Costa del Sol and Bilbao”.

In conclusion, the Provincial Council Tourism delegate stated that “the community of Madrid is by far the one that brings the most tourists to our province, contributing around 20 percent of national tourists who visit us each year; followed by Catalonia, with 7.5 percent, and the Valencian Community, with 6.5 percent.

The province will be promoted this year in Japan and Italy, after doing so in the United States