Reworld Media formalize the creation of its subsidiary Reworld Media Italia following the acquisition from the Mondadori Group of the print and digital activities of the Grazia and Icon brands. Reworld Media Italia will integrate the activities of the two editorial brands, thus consolidating the group’s presence in 23 countries, mainly covered by a network of licensees. The management of this new branch has been entrusted to Daniela Solopreviously responsible for the same activities at the Mondadori group.
“With 80 proprietary brands – explains the company in a note -, the Group, already a leader in thematic media in France, has chosen to create a branch dedicated to its publishing activities in Italy, bringing to fruition its 10 years of savoir- faire in this area, as well as digital and technological skills.”
“The goal of creating an Italian branch is twofold. First we want to be permanently present in Italy, reinforcing the closeness with the team already present in the area, our customers and our partners. Indeed, Italy is a key market for the media sector in Europe, where our group already enjoys an excellent reputation and intends to develop its international collaborations with the ambition of becoming a European leader”, says Gautier Normand, General Manager of Reworld Media .
Read also: MONDADORI COMPLETES THE SALE OF THE ASSETS RELATING TO GRAZIA AND ICON
“The Grazia and Icon brands have always stood out for their strong identity on the international publishing scene. Significant developments are expected for these two brands and I am sure that this new chapter represents an exciting challenge, especially taking into account the ambitious growth targets that we have both in Italy and on an international scale”, declares Daniela Sola, CEO of Reworld Media Italia.
As for the advertising collection di Grazia and Icon, will remain in the hands of Mediaworld for the Italian editions, while for the international ones it will be managed by Reworld Media Italia.
What is Reworld Media
Reworld Media is a French media company that is developing on two markets, B2B and B2C: in the first, through the dissemination of offers of content, services and products similar to the interests of consumers, available for single payment and through subscription; in the second, however, covering all the communication levers of companies and supporting the digitization of their communication, in particular through brand marketing and performance marketing solutions.
The group has to its credit 80 multi-media/multi-format media brands (print, digital, video, audio, TV, events), which attract a large audience in numerous thematic universes (Maison & Travaux, Marie France, Grazia, Auto Plus, Science & Vie, Gourmand, Top Santé, Télé Magazine, etc.) and connects its technological platform to performance (180,000 affiliated sites worldwide).
Founded in 2012, Reworld Media achieved an annual turnover of almost 470 million euros in 2021, and is present in 11 countries with 1150 collaborators.
Reworld Media opens a branch in Italy. At the helm Daniela Sola | engage