Renault Italia on track with respect to the Renaulution objectives. Italpress

ROME (ITALPRESS) – Since the beginning of 2021, Renault has been pursuing a strategy aimed at seeking value, with a progression of sales in the most profitable channels. In 2022, Renault thus marketed 46,766 cars to private customers, with a market share of 6.04% (+0.1pt), out of a total of 59,730 registered units (cars). It confirmed its leadership in the private electricity market, with 3,311 registrations and a 15.8% share. In particular, Twingo E-Tech Electric is the second best-selling vehicle to private individuals (passenger cars), with 2,308 registrations and an 11% market share. The brand continues the electrification of its range with an innovative E-Tech product offer, which continues to expand.
The lozenge brand is thus confirmed on the podium of the plug-in hybrid market for private individuals (cars), with Captur which is also positioned on the podium of this market, with 1,329 registrations and a market share of 7.7% . Captur also stands on the podium of the full hybrid private market, with a market share of 7.4% and on the podium of its segment, with a market share of 10.8%. In 2021, with the marketing of the Arkana in June, Renault launched its offensive in the C segment. Mègane E-Tech Electric, marketed in June 2022, continued this offensive, establishing itself as the first model in its segment, with a market share by 15.4%. At the end of 2022, Renault strengthened its presence in this segment with the arrival of the new Austral technological SUV, whose higher-than-expected order intake bodes well for a successful launch. At the end of 2022, Renault recorded a market share of 5.3% in segment C (+1.6pt compared to 2021).
On a van market that recorded a drop of 21%, Renault is on the second step of the podium, thanks to Express Van and Kangoo Van, with a market share of 11.3% (+2.1pt vs 2021). On the small van market, which drops by 17%, Renault takes the podium thanks to Trafic, with a market share of 11.4% (+1.3 vs 2021).
“2022 was a particularly difficult and complex year, but also in Italy Renault reacted with great resilience, obtaining positive results and totally in line with the strategic axes of the Renaulution plan: sales progression in the most profitable channels, leadership in the green market and offensive in the C segment. More than three out of four vehicles were sold to private customers, further increasing our mix on this channel compared to 2021” says Raffaele Fusilli, CEO of Renault Italy.
“With our E-Tech range (full electric, full hybrid and plug-in hybrid vehicles) we will achieve over 40% of our sales at the end of 2022, bringing the mix to a growth of 3.7pt compared to 2021. Finally, we are successfully continuing our offensive in the C-segment, with a mix growing by 6.8pt, thanks to the success of Arkana, Mègane E-TECH Electric and the promising launch of Austral. In 2023 we will continue on this trajectory with a rich product plan that will strengthen the Brand’s positioning on the value-creating axes” concludes Fusilli.

photo: Renault Group Italy press office


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Renault Italia on track with respect to the Renaulution objectives. Italpress – Italpress news agency