In Italy the tourism as a whole it approaches pre-covid levels and, thanks to thee-commercewill close 2022 with a gturnover of 26.6 billion euros. To affirm it is theDigital innovation observatory in tourism of the School of management of the Politecnico di Milano according to which in 2022 the Online shopping in the sector of transport and in that of accommodation they will grow by 84% and 32% respectively compared to 2021.
In particular, in 2022 the transport sector (online plus offline in the three incoming, domestic and outgoing components) is worth a total of 16.6 billion euros and reduces the gap to -24% with 2019, the year in which it reached 21. , 7 billion. There is therefore an increase of 62% compared to 2021, when the total value of transport was only 10.2 billion. The e-commerce sector continues its run-up and with 11.2 billion in collections, it reaches over two thirds of the total market (68%, against 32% for the offline channel). The relevance of online purchases is particularly evident in bookings through direct channels, equal to 88% of the total digital volume in 2022.
“The numbers give a snapshot of a sector that is gradually completing a restoration work after the evident limitations suffered by the pandemic – he declares Filippo Rengadirector of the Digital Innovation in Tourism Observatory of the Politecnico di Milano – The recovery of international travel and the return of business travel have contributed to accelerating this recovery, as well as a general increase in consumer prices due to current inflationary dynamics and all‘increase in energy costs for operators “.
The hospitality sector, both hotel and non-hotel, is also growing, and overall in 2022 it is worth 28.3 billion, up by 26% compared to 2021, compared to 33.4 billion in 2019. In hospitality, e-commerce reaches 14.9 billion euros (3.6 billion more than in 2021), continuing to grow at higher rates than the total market although lower than in 2021, thanks to the return of sales in the agency (+ 27% on the ‘Last year). Overall, therefore, e-commerce represents 53% of the hospitality sector against 47% of the offline sector while, after two years of substantial parity, digital transactions on the indirect channel (up to 62%) partially erode the ‘incidence of those on the direct channel (38%).
Even the organized tourism (tour operators and cruises) records a good recovery: the turnover of the sector, which in 2021 had recorded a decline of 66% compared to 2019, recovers more than half of the loss with a growth of 106% in the last 12 months. Trend reversal also for travel agencies after the 72% collapse recorded between 2019 and 2021: in 2022 the annual growth is even 182% and the differential compared to the pre-pandemic year returns to an encouraging -21%.