Digitization in Italy: awareness and obstacles

Luis Ureta of Globant reveals the trends related to digitization in our country

Digitization proceeds patchily among Italian companies with some sectors at the forefront and others still a little behind. This is the photograph taken by Louis UretaHead of Southern Europe of Globant who also highlighted the trends of technologies such as artificial intelligence and the blockchain.

1) What is the level of digitization in Italy?

Compared to the other European countries in which we operate, Italian companies show a high level of digitalisation, even if it is often concentrated in specific areas or clusters. At the same time, we also see that many small and medium-sized enterprises tend to adopt new technological tools only if forced by competition or market needs. But this leads to missing out on the opportunity to generate added value, which can allow companies to level up and avoid the risk of being overwhelmed by competitors. That’s why we usually say that technology does not allow companies simply to transform themselves, but to reinvent themselves.

2) Are there still companies that are unaware of the benefits of digital transformation?

The pandemic has accelerated digital transformation globally, but unfortunately, many companies still doubt the power of digitalisation. In general, across all industries there is an awareness of the need to reinvent themselves to connect with the new consumer and make a digital leap. However, there are several sectors where there is still a long way to go, such as public administration or healthcare, for example, which are starting to accelerate in digitization, albeit very gradually.

3) What are the brakes on digitization?

There may be different problems in different situations, but what seems more serious to us is the cultural attitude, the fear of change: digital transformation does not mean introducing new technologies into the company’s usual business model, but rethinking the organization, the processes and the company’s own ambitions. And that requires an open mind, an agile culture, and the right skills and solutions to deliver on that vision. Another major obstacle is the lack of talent, which affects a large part of the economy, not just Italy.

4) Referring to technologies, how can artificial intelligence and the blockchain be a driving force for business?

Big data and artificial intelligence have the power to create new and better experiences and services, going far beyond extracting value from data and automation. Just think of the way we consume data about ourselves, for example with smart bands and smart rings: digital objects that monitor our activity and allow millions of different consumers to receive an enormous amount of offers, with assistance continues, capable of providing without difficulty what everyone needs or even of preparing an answer even before the customer himself is aware of that need.

Our goal is to provide customers with a competitive edge by unlocking the true value of data and artificial intelligence, to drive relevant, actionable and timely business decisions. The same happens with the blockchain. For many years, blockchain solutions have had high barriers to entry, making them appear impractical and discouraging most businesses. But there are three key aspects that make blockchain a key technology: transparency, immutability and “non-repudiation”. Businesses today are realizing these benefits, along with the well-known benefits in terms of security, scalability and efficiency, and are increasingly using this technology to improve customer experiences. And the more blockchain adoption becomes more widespread, the more businesses will be led to reflect on what ownership/ownership means to consumers or the importance of privacy and alias identities.

5) Are companies entering the Metaverse or is it just a niche and startup phenomenon?

There are entire interactive virtual environments that are already a reality for millions of gaming or entertainment users. For us, the metaverse represents a set of new spaces where companies can extend their presence to offer products and creativity, maximizing engagement with their customers and employees and reinventing their business. The metaverse impacts organizations in every industry, from healthcare to retail, manufacturing to finance. We see the metaverse in a similar way to the Internet in the 1990s: we know it will play a significant role but we are not sure how long it will take for the average consumer to feel its impact. Our latest report on the metaverse revealed interesting results, confirming that it represents a great new world of possibilities and showing that the majority of surveyed users believe it will generate change in multiple industries.

At Globant, we work closely with innovative companies like PIXELYNX – a leading gaming platform in the music metaverse, focused on digital transformation for artists – to help them successfully transform their businesses, using next generation technologies, and to develop and effectively expand their platforms.

6) Why did Globant decide to enter the Italian market?

We are a fast growing global company, which is already present in more than 20 countries around the world and Italy is a key part of our European expansion plan, because it is one of the largest and best diversified economies in Europe, with a great wealth of talents and firsts in many sectors. Together with the Sysdata team that we acquired last September, we believe there is huge potential to help Italian companies continue to reinvent themselves through technology and to connect the best in the banking, automotive and fashion sectors with Globant customers around the world. world. Italy has iconic brands and strong local companies in all sectors in which Globant operates.

Digitization in Italy: awareness and obstacles